At electric speeds patterns become so clear that even bureaucrats begin to get the message. This is new, though: things used to change gradually enough to be imperceptible, but today the patterns of change are declaring themselves very vividly because of the speed at which they occur. This is what pollution comes from: pollution is merely the revelation of a changing situation at very high speeds. Marshall McLuhan, “Electric Consciousness & The Church: Marshall McLuhanTalks to Hubert Hoskins,” The Listener , v.83 no. 2139, March 26, 1970.